top-30 business school definition of "creative"

[nibot]

(February 26, 2005) — Ready to hop aboard the Kodak Spirit of Ontario? Maybe the Xerox Breeze? Or even the Wegmans Ferry? Some city leaders are floating the idea of selling naming rights to the Spirit of Ontario as a way to offset public investment in the high-speed ferry. ... "It's actually a pretty creative idea," Mark Zupan, dean of the University of Rochester's William E. Simon Graduate School of Business Administration, said about the proposal. "It's a pretty unique form of advertising."

Our definitions of "creative" and "unique" clearly differ.

Comments

[heike.livejournal.com]

I think getting corporate sponsors for various public items so companies can rename them as essientially large billboards stopped being unique or creative a while ago. That's not even getting into the discussion of whether it's a good thing or not.

[random-boy.livejournal.com]

"It's actually a pretty creative idea," Mark Zupan, dean of the University of Rochester's William E. Simon Graduate School of Business Administration, said about the proposal. "It's a pretty unique form of advertising."

Kind of like advertising yourself by donating lots of money to a university so that they'll name a school or building after you?